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This is Marketing. You Can't Be Seen Until You Learn to See

Код: ІМ-00015267

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Автор	Сет Ґодін
Видавництво	Penguin
Рік видання	2019
Мова	Англійська
Кількість сторінок	270
Обкладинка	М'яка
Вага	0.373
ISBN	9780241370148
Формат	153x234x21мм
Тип	Паперова книга
Наявність ілюстрацій	Так
Перекладна	Ні

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Анотація "This is Marketing. You Can't Be Seen Until You Learn to See", Сет Ґодін

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.