Revenge of The Tipping Point. Overstories, Superspreaders and the Rise of Social Engineering
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| Автор | Малкольм Ґладвелл |
|---|---|
| Видавництво | Abacus |
| Рік видання | 2024 |
| Мова | Англійська |
| Кількість сторінок | 368 |
| Обкладинка | М'яка |
| Вага | 0.476 |
| ISBN | 9780349147192 |
| Формат | 153x234x24мм |
| Тип | Паперова книга |
| Наявність ілюстрацій | Так |
| Перекладна | Ні |
Анотація "Revenge of The Tipping Point. Overstories, Superspreaders and the Rise of Social Engineering", Малкольм Ґладвелл
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light
What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California
What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California
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