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Smart Products, Smarter Services: Strategies for Embedded Control
Немає в наявності
331.29 грн
265 грн

Smart Products, Smarter Services: Strategies for Embedded Control

Код товару: ІМ-00013185

Автор: Mary J. Cronin
Видавництво: CAMBRIDGE UNIVERSITY PRESS
Рік видання: 2010
Мова: Англійська
Обкладинка: М'яка
Кількість сторінок: 360
Вага: 557
ISBN: 9780521147507
Формат: 150x228x18мм
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Анотація

We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer.

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