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Purple Cow. Transform Your Business By Being Remarkable
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Purple Cow. Transform Your Business By Being Remarkable

Код товару: ІМ-00021855

Автор: Seth Godin
Видавництво: Penguin Books Ltd
Рік видання: 2007
Мова: Англійська
Обкладинка: М'яка
Кількість сторінок: 160
Вага: 80
ISBN: 9780141016405
Формат: 130x198x12мм
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Анотація

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Purple Cow. Transform Your Business By Being Remarkable

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