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Idea Industry: How to Crack the Advertising Career Code
Немає в наявності
295 грн
236 грн

Idea Industry: How to Crack the Advertising Career Code

Код товару: ІМ-00012910

Видавництво: One Club for Art & Copy Inc.,U.S.
Рік видання: 2008
Мова: Англійська
Обкладинка: М'яка
Кількість сторінок: 240
Вага: 658
ISBN: 9780929837338
Формат: 177x223x17мм
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You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? "Idea Industry: How to Crack the Advertising Career Codes "is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

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